Search Engine Optimization

Oct 282011 Tagged with , , 0 Responses

Engaging Your Followers – 10 Twitter Marketing Strategies To Live By

Are you under the impression that you have a bunch of zombies following you who don’t give a care about anything you say on Twitter? Are your followers the kind that rarely “Retweet your Tweets” or “Mention” you in posts? If so, you’re most likely not engaging enough and you will probably need to rethink your Twitter Marketing Strategy. Don’t be alarmed about it; you’re not alone. The Harvard Business Review put out a survey at the end of 2010 that brought to light the fact that only 12% of businesses felt they were utilizing social media effectively.

So how can you increase your engagement with your followers? Below I have outlined 10 ways to adjust your Twitter Marketing Strategy to improve follower engagement:

  1. Make sure you have properly identified your target audience. Just as in any marketing program, consider who your target audience is and rework and re-structure your strategy to meet their needs.
  2. Define your content focus and/or Twitter purpose in your profile. This will set expectations for followers and let them know how they should be using your Twitter feed. If you have several content focus points and/or purposes for your Twitter account, then consider splitting your account into several Twitter feeds to help you keep your focus. By doing so, you’ll boost the chances of people adding you to lists and referring to your feed as a resource. This will aid you in maintaining followers and grow a more engaged audience.
  3. Serve as an easy to use resource. Format your Twitter feed in a searchable, easy to use and shareable format. Make sure that all Tweets contain optimized blurbs with hash tagged keywords that will help your followers quickly identify the kind of content they are interested in reading.
  4. Limit your feed to high quality content. Followers will come back to sources that commonly provide them with high quality links. So make sure you limit your page to good content. A single bad experience may result in a follower defection.
  5. Decide who to follow. Follow thought leaders in your niche  who will expose you to people and companies who’ve expressed interested in this same area. This will lead to higher quality followers who’ll be more engaged with your content.
  6. Engage with thought leaders in your space. By engaging with other people and companies that have a large following and similar focuses, you will improve your Twitter feed’s exposure to people and companies that are interested in your content.
  7. Be responsive to your followers. There is nothing more exasperating for users than an unresponsive voice maintaining a Twitter feed or Blog. If someone attempts to engage with you, try to respond to them in a timely manner. Brad Feld, who’s a prominent tweeter and prolific blogger has built a huge following based on sharing excellent content and being thoroughly responsive to followers. He replies to blog comments and Tweets within the space of an hour more often than not. This sends a message to his followers that he is interested in what they are saying and it inspires them to share their thoughts on a regular basis.
  8. Make your Twitter presence known. Publicize your Twitter presence on other social media platforms (Facebook, LinkedIn, Google +, etc.) as well as your blog, website and newsletter. Doing so will make it easier for your customers and prospective customers to find you. Oft times your followership will be different across different social media mediums, so broadcasting your Twitter presence can expand your followership considerably.
  9. Integrate Twitter into your blog or article comments and reactions section. By featuring Twitter mentions and retweets on your own content, you’ll be able to boost the exposure of the comments and reactions. This will inspire more individuals to engage with your content, as it’ll expose their Twitter feed and brand to every personwho reads your blog or article.
  10. Monitor your progress. Check your Klout score and Twitter counter on a regular basis to keep track of how your revised strategy is affecting your follower engagement. In this manner, you can afford to be more flexible and quickly restructure your strategy to maximize your follower engagement and the effectiveness of your Twitter Marketing Strategy.

Making these changes to your Twitter Marketing Strategy is likely to boost your follower’s experience and guarantee that they will be returning to your feed for content in your area of expertise and improve your chances of being retweeted, which will in turn increase your content exposure.

If you are eager to learn more about making use of Twitter as a business tool, you should read my blog posts on Twitter tips to optimize your influence marketing strategy and maximize the use of Twitter as a customer service medium. Similarly, if you are interested in learning more about influence marketing and content marketing strategy, I highly recommend take a look at Get Content, Get Customers: Turn Prospects into Buyers with Content Marketing by Joe Pulizzi and Newt Barrett.

Brandon works with the portfolio companies to develop business strategies and optimize market and product positioning by means of market research, market intelligence, and customer and marketing analytics.

Oct 282011 Tagged with , , 0 Responses

The Process of Link Development

The process of link building is an important part of your Internet marketing strategy to improve your visibility because it helps to increase your page rankings in the search engines. The more reputable backlinks you have to your website the higher your page will rank in the search engines. Link building likewise helps you with your relationship marketing. Listed here are a few suggestions on how to start building your link popularity on the web.

Social Media: Your social networking profiles are the simplest way to begin building links for your site. After your site is live let people know you’re there with social media. Make profiles to the leading social networking sites first. Include your site to your profile section so individuals will see it when they view your profile. Facebook additionally gives you the additional choice of making a Facebook fan page for your business.

Directories: DMOZ is one of the well-known link development online directories. When your website is up, submit your Url to to this site. After that search for web directories in your market; there are pet directories, healthcare professional directories, etc. Look for these web directories and publish your site to help make your company name recognized.

Forums: Adding your site address to your signature line whenever you post on forums gives readers an opportunity to learn more about you in addition to gives you the ability to generate links. Continually try to only post on forums where you already have a desire for the discussions.

Blog Comments and Submissions: Blog link building is comparable to posting on forums. Just post to blogs when you’ve got a genuine desire for the subject. If not, when the blogger scans your post they will label it as trash/spam. Some bloggers have included the ‘DoFollowBlog’ plugin for loyal visitors to get a backlink. You can also submit your blog to blog directories such as Technorati and Blog Explosion.

The purposes for link building are going to:

    improve your visibility
    increase page ranking in the various search engines
    support your relationship marketing connections

Make use of the previously mentioned link building service strategies and after 60 days go to Google or Yahoo to keep track of your links.

Oct 202011 0 Responses

Social Media and Its Effects on SEO

The integration of social media and SEO to meet the ultimate goal of increased targeted traffic generation is a highly useful strategy that many businesses can use to their advantage. Because social networking sites allow participants to share information in the form of links, opinions and valuable content, entrepreneurs and companies can use these benefits to create an enhanced online brand presence. By optimizing social media content, a website’s search engine optimization (SEO) can be significantly improved. The benefits of social media mixed with traditional SEO techniques have the capacity to provide much larger traffic and brand recognition results as opposed to a single standalone SEO strategy.

Social Media Sites’ Popularity & Search Engines

The major search engines such as Google and Bing are placing significant consideration in their SERP’s to some of the most prominent social networking sites such as Facebook, Twitter, Myspace and LinkedIn. In recent years the presence of social media related URL’s, in search engine results has continued to increase, reflecting the growing importance that links coming from these social networking sites represent.

Generation of Links by Social Media Content Promotion

Social networking sites are utilized to create a buzz about a particular company, product or service. Melding SEO into the various aspects of your social media accounts by providing links back to your main product/service website can produce prequalified, targeted traffic to your website. Twitter is one example where this can be accomplished effectively. Advertising your content on twitter allows you to provide a direct link to your site and encourages your followers to re-tweet your link into their network as well. Sharing content on Facebook is also allowing tremendous link generation possibilities. When someone posts content from another source on their Facebook wall, the information and link supplied are seen as valuable and very likely to be shared by others. Search engines are now recognizing the number of times content is being shared in Facebook and this is having a considerable effect on search engine results.

Best SEO Practices Utilized in Social Media Accounts

Social networking sites provide convenient and powerful opportunities to expand the power of your SEO strategies. There are specific SEO methods within social media platforms that can result in higher organic rankings for your blog or main website.

Link to Your Website Frequently

From your Facebook fan pages, placing consistent links to your service and product pages will tend to boost your site’s rank.

Leave Teaser Text

By placing a portion of your website’s text on your Facebook page or Twitter post, you can draw attention to your main site where visitors are more likely to become customers.

Use Optimized Keywords

Using optimized keywords in your links and in your photo and video captions will provide SEO authority to the destination site of those links.

Share Buttons

Adding social networking site buttons to your website that link to your profiles in Facebook, Twitter and LinkedIn can provide your visitors with ways to interact with you, share your content and bookmark your pages. Buttons such as “Like”, “Share”, “Bookmark This” and “Tweet” are all convenient tools that can quickly help to propagate your content throughout the Internet and generate targeted traffic, which is the ultimate goal of SEO in the first place.

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