Search Engine Strategies

Oct 222011 Tagged with , , 0 Responses

Ways to Stop Click Fraud Before It Happens

Running a successful PPC ad campaign is all about taking care of various factors so that you get a good return on your investment. Click fraud is one of the bad things that you should be concerned about. The intention of this article is to describe how you can handle click fraud and keep your investment safe. Regardless of whether you’re operating a PPC campaign about 300 internet marketers or any other topic, it really is crucial that you just take care of click fraud if you want to prevent losing funds.

Always Track Your Campaigns: Although monitoring your ad campaigns is very crucial, a lot of advertisers fail to do it. The truth be told, if you cannot handle an item, then you will have a very hard time trying to monitor it. So there is a high connection between managing and monitoring your account, which is why you should make sure that all of your ad campaigns are accounted for. If you’re using Google AdWords for your PPC campaigns, then you have two tools to work with: Account Performance and Campaign Performance. These easy tools will provide the chance for you to see the amount and percentage of clicks that Google does not count as valid clicks. Utilize these features as a part of your PPC campaign to track everything so that you do not lose any of your invested money.

Geotarget Your Ads the Right Way: One easy plan for stopping click fraud from happening is to ensure that you are geotargeting your ads in the proper manner. If your products are not sold to people outside of the USA, then make sure that the ads are not displayed to anyone outside of the USA. This will help you to lower click fraud and protect your investment better. So, when you do your keyword research, do not forget this tip and do not geotarget the wrong areas.

Get Professional Help: If you are an advertiser who spends quite a bit of money on pay per click campaigns and is concerned about losing money as a result of click fraud, then it would be a smart move on your part to spend more money on professional who can advise you better. Getting a professional who will watch your account for click fraud and report to you will be a good investment and will help to eliminate click fraud at the same time. However, if you are still in the growing phrase and your campaign is not that much money yet, you can get someone cheaper to monitor your accounts. Outsourcing could also prove to be a good option, but you shouldn’t do it unless and until you’re sure about whom you’re hiring. Do not forget that the investment that you make with pay per click ads not has to be recovered, but also net you profit. So do not forget to get the help of a pro when you start investing huge amounts of money into pay per click campaigns.

Every step that you do to eliminate click fraud will help you to reduce your loss. Keep in mind that your pay per click campaign is there to get a return on investment for you and not to drain your wallet.

May 072011 Tagged with , , , 0 Responses

Increasing Your Video Ranking On YouTube

Are you an online savvy marketer? Are you selling some physical products like faux wood blinds or rendering specialist services like laser eye surgery treatment? What ever your business may be, have you actually considered making use of YouTube to showcase and market your products or services? According to Alexa Ranking, YouTube is 3rd in terms of web traffic, after Google and Facebook. With today’s technology, YouTube is the best way to share your videos online. This video sharing site has gone from a nothing to the biggest thing on the web in recent years. As they realize the value of video content, internet marketers are taking advantage of the website to drive traffic to their sites and to increase their exposure. A common problem, though, is achieving a high rank on YouTube for their targeted keywords. What can you do to increase the rank of your videos on YouTube?

First and foremost, it’s really important that you know how to utilize the smallest of the features on YouTube to help you rank better and get more views for your videos. If you want your videos to get as many views as possible, and rank highly for your keywords, you should make sure your thumbnail is relevant and interesting. When your videos are being ranked on YouTube, the site gives extra emphasis to how much they have been actually viewed. This, of course, means, the number of people who actually watch your video. If you want people to view your videos, it helps if the thumbnail is appealing enough to capture the interest of potential viewers. You obviously want to make your video seem as fascinating as possible, but you also shouldn’t deceive people about what it’s really about. Video description is also important. Make sure your video description is clear and original. Try to keep your description as accurate as possible, so that it doesn’t look like some random description that doesn’t relate to your video. Besides, having a compatible description, this will increase your overall click through that your get on your videos.

The last step is to be patient and consistent in your approach. There is no magic pill that can instantly give you success with your YouTube videos. As you work hard to build your reputation, your ranking will grow over time. This is just like regular search engine optimization; nothing will happen overnight. So you need a plan to work on so you can put in regular action which will give you consistent results. Focus on each and every method that would get your video out in front of your target audience. One way to do this is to send your new videos to your channel subscribers. Creating relationships with people who have commented on other similar videos and sending them your videos is another way to get your videos out there. You are better off the more sources you can generate for promoting your videos. Your videos need to be in a good ranking position if you want to make a mark on YouTube. This allows you to get targeted viewers to your videos as well as build consistent traffic to all your video content. Start taking action on these tips now and you’ll see your videos steadily climb up the search results. Hope to see your blinds or lasik surgery online videos dominating YouTube in the near future!

May 072011 Tagged with , , , , , , , 0 Responses

Generating Targeted Traffic from StumbleUpon

Traffic is the main thing that any website or blog needs. It does not matter which niche you are trying to go after, if you want to have good feedback, you must have a steady source of traffic for your website. There are numerous strategies for getting traffic that is targeted. But, this is one of the key reasons why new online marketers get baffled. It is very essential that you utilize one advertising strategy and be certain that it is effective before you move along to another one. One of these types of methods involves using the social bookmarking site StumbleUpon as a hook to get potential prospects to your website. StumbleUpon is one of the few bookmarking sites that has a way to reach loads of people over many different topic areas. This make is very simple for anyone to utilize it to their advantage to market on the internet.

You need to more or less avoid rocking the boat, too much at least, and look how others compose their content posts before writing any of your own. It will help if you understood about unique writing voice, or style, and how to be effective with it. Learn how to write in a manner that gets to the point and is easy to understand. Your posts and information you share constitute your marketing, and what that means is people liking what you post and clicking on your links. It matters a lot if people can quickly scan your post and hopefully see what you are recommending, or stumbling.

Secondly, when you are passing links along ensure that it is to a particular page and not just pointing to the home page. Stumblers usually do not stay with one website when they choose to look for new information. When it relates to the internet, both time and speed are of the utmost importance, so always ensure that you are linking to specific internal pages of a website. Basically, it will be a waste of time when you provide a link to the homepage when the article in question is on an inside page.

If, for example, you post in the wrong category, then your message will essentially be wasted. Just as long as you are sure about where you are putting your stumbles, then you will be fine. You can be assured of being in the right place when you take the time to get this part right.

Social media websites are sensational for funneling traffic to your website.

But, when you are talking about StumbleUpon, the traffic is not only very concentrate, but the visitors actually want what you are selling when they come to your website. StumbleUpon has thousands of surfers. So just image the type of exposure you could get if you put forth the effort and begin using the site to your advantage. But again, it this will rely on how well you get moving. This is because if you are not going to do anything about the things that you have learned, you will never see any good results. This information was brought to you by, your source for all things related on et glasses.

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