Why Does Search Engine Optimization Matter?

Search engine optimization or SEO is critical to your business and your web site because the vast number of people who are looking for companies, services and products on-line daily.  Search engine optimization allows you to rank at or close to the top of the search engines when many people search for terms or ideas comparable to what your page is about. The reason that you need to be at or...

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Is your advertising working or are you throwing your money away?

As a marketing consultant and the owner of an advertising agency, I am constantly asked how can a business measure if their advertising campaign is producing positive results  . Here are five  ways to find out: 1. Are you seeing an increase in prospects and sales beginning when you launched your new advertising campaign? Are your prospects and sales up 2%, 5%, 10%, or...

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