online marketing

Oct 222011 Tagged with , , 0 Responses

Ways to Stop Click Fraud Before It Happens

Running a successful PPC ad campaign is all about taking care of various factors so that you get a good return on your investment. Click fraud is one of the bad things that you should be concerned about. The intention of this article is to describe how you can handle click fraud and keep your investment safe. Regardless of whether you’re operating a PPC campaign about 300 internet marketers or any other topic, it really is crucial that you just take care of click fraud if you want to prevent losing funds.

Always Track Your Campaigns: Although monitoring your ad campaigns is very crucial, a lot of advertisers fail to do it. The truth be told, if you cannot handle an item, then you will have a very hard time trying to monitor it. So there is a high connection between managing and monitoring your account, which is why you should make sure that all of your ad campaigns are accounted for. If you’re using Google AdWords for your PPC campaigns, then you have two tools to work with: Account Performance and Campaign Performance. These easy tools will provide the chance for you to see the amount and percentage of clicks that Google does not count as valid clicks. Utilize these features as a part of your PPC campaign to track everything so that you do not lose any of your invested money.

Geotarget Your Ads the Right Way: One easy plan for stopping click fraud from happening is to ensure that you are geotargeting your ads in the proper manner. If your products are not sold to people outside of the USA, then make sure that the ads are not displayed to anyone outside of the USA. This will help you to lower click fraud and protect your investment better. So, when you do your keyword research, do not forget this tip and do not geotarget the wrong areas.

Get Professional Help: If you are an advertiser who spends quite a bit of money on pay per click campaigns and is concerned about losing money as a result of click fraud, then it would be a smart move on your part to spend more money on professional who can advise you better. Getting a professional who will watch your account for click fraud and report to you will be a good investment and will help to eliminate click fraud at the same time. However, if you are still in the growing phrase and your campaign is not that much money yet, you can get someone cheaper to monitor your accounts. Outsourcing could also prove to be a good option, but you shouldn’t do it unless and until you’re sure about whom you’re hiring. Do not forget that the investment that you make with pay per click ads not has to be recovered, but also net you profit. So do not forget to get the help of a pro when you start investing huge amounts of money into pay per click campaigns.

Every step that you do to eliminate click fraud will help you to reduce your loss. Keep in mind that your pay per click campaign is there to get a return on investment for you and not to drain your wallet.