page ranking

May 072011 Tagged with , , , 0 Responses

Back Link Types For Seo

Although most web masters know that they need to obtain external links to their web sites to gain traffic, there is much debate over which kinds of links are valuable. Website owners can receive back links from many different types of sites and can engage in link building activities that get them very different links. I wrote this article to explain the various methods of getting back links to your site and to talk about the perceived value of each of these links.

 

The 3 most common types of back links are three way links, one way links, and reciprocal links. One way back links are created when a site owner links to a site without getting any back links in return. Reciprocal links are created when you and a web master decide to link to each other. The three way link is when you and two other web masters decide to create a linking triangle. Basically you link to site B, site B links to site C and site C links to you.

 

The use of reciprocal links was very common back before the year 2008. These links are not hard to get and a web master could usually get them with little time and effort on their part. The reason for this is probably because these links tend to be easy to get. Website owners would simply contact another site owner and ask them for a link by offering up a link from their own web site. Unfortunately these types of links are supposedly not very valuable for achieving better page ranking in Google. The theory is that Google devalued these links because they can be so easily manipulated.

 

The creation of three way linking was an effort for web masters to get the benefit of a one way link while doing the work of a reciprocal link. Creating three way links rather than reciprocal links was a way that sites figured they could reciprocally link without being found out. Again, people have stopped doing this because it has been stated that Google knows how to detect this and has devalued these types of links accordingly.

 

One way linking is currently the most popular type of linking. People can obtain these links in many ways including: forum posting, blog posting, directory submitting, article submitting, social book marking, by creating blogs for links, and many other ways.

 

The best way for people to make sure that they have all of their bases covered is to link build using all the white hat seo methods they can. This means that as a web master you should try to get links from as many avenues as possible. You will not only gain additional search rankings with these links, but you may also gain some new visitors. Having problems finding new sources to create links from? If you are having trouble finding links you can always turn to a company with some good search engine optimization packages. These companies can add to your link diversity and help you stay in the search engines for the long term.

 

Many website owners fall into the trap of only creating one type of link. Once Google and the other major search engines decide to devalue the one type of link you have pointing to your site, you will have a serious problem on your hands. You wouldn’t want to lose all of your search engine rankings due to an algorithm change would you?

Mar 042011 Tagged with , , , , , , , , , , , , , , , , 0 Responses

Press Release Writing

Press releases have done great things for celebrities, new companies, old companies, and even politicians throughout the age of paper and ink. These press releases sent out information in a controlled and positive manner to make the person or company look his best. Many companies are currently using this same strategy in the online universe, and are making great progress with it. I wrote this article to explain what a press release is and how you can use it to increase your web site’s traffic.

 

A press release is basically an advertisement or announcement letting the world know more about you, your product, your service, or your company. You can write your announcement yourself, or you can have an expert writer put one together for you.

 

Many professional seo packages will offer to write and distribute a well crafted press release for you. If you do decide to go with the professional route, just make sure you give them some guidance on what you would like promoted. The press release written on the product you are not selling anymore will not help you.

 

When writing these announcements yourself, make sure you clearly identify what you are trying to accomplish with your press release before starting. Once you’ve identified what you want to gain, it will be much easier to craft your release in a way that captures it.

 

Seo purposes should be considered when identifying your objectives. Choose two or three keywords that you will want to target for the release. Remember that these releases may end up going to thousands of other sites and RSS feeds. These press releases may also be picked up by other web masters to place on their websites. You’ll want to capitalize on all of this exposure by maximizing your keyword instances on the web.

 

The next area you will want to decide on is where you will be submitting your release. You’ll want to get it submitted to the largest amount of directories you can find. This can be done through the many free press release sites, through the payed press release sites, or both.

 

Ensuring that you make use of the correct key words is the most critical part of the release. Sites that do not let you put your link in html form will be a waste of time as far as link building goes. Make sure that you can submit an active link with keyword anchor text. Using keywords will help with your pageranking and search engine optimization strategies.

 

Press releases can be a very powerful tool in your seo tool box. Ensure that you use them wisely and your sites will benefit tremendously. However, use them foolishly and you will end up wasting time without providing any value to you or your readers.

 

Thank you for reading this article on press releases for websites. I hope this will make the writing process easier for you. If you found this article useful, please book mark this page and link back to it where ever you see fit.

Mar 032011 Tagged with , , , , , , , , , , , , , , , , 0 Responses

Press Release Writing

Press releases have done great things for celebrities, new companies, old companies, and even politicians throughout the age of paper and ink. These press releases sent out information in a controlled and positive manner to make the person or company look his best. This same concept is now being applied to the digital world, and his having some great effects. I wrote this article to explain what a press release is and how you can use it to increase your web site’s traffic.

 

A press release is basically an advertisement or announcement letting the world know more about you, your product, your service, or your company. This statement can be written by you or a professional writer.

 

Many professional seo packages will offer to write and distribute a well crafted press release for you. If you do decide to go with the professional route, just make sure you give them some guidance on what you would like promoted. The press release written on the product you are not selling anymore will not help you.

 

When writing these announcements yourself, make sure you clearly identify what you are trying to accomplish with your press release before starting. Once you’ve identified what you want to gain, it will be much easier to craft your release in a way that captures it.

 

Seo purposes should be considered when identifying your objectives. Choose two or three keywords that you will want to target for the release. Remember that these releases may end up going to thousands of other sites and RSS feeds. These press releases may also be picked up by other web masters to place on their websites. You’ll want to capitalize on all of this exposure by maximizing your keyword instances on the web.

 

The next area you will want to decide on is where you will be submitting your release. You will want to submit it to as many places as you possibly can. The more exposure you get, the better. This can be done through the many free press release sites, through the payed press release sites, or both.

 

Ensuring that you make use of the correct key words is the most critical part of the release. Sites that do not let you put your link in html form will be a waste of time as far as link building goes. Ensure that your submissions include an active hyper link using your specific key word anchor text. Using keywords will help with your pageranking and search engine optimization strategies.

 

Press releases can be a very powerful tool in your seo tool box. Ensure that you use them wisely and your sites will benefit tremendously. However, use them foolishly and you will end up wasting time without providing any value to you or your readers.

 

Thanks for reviewing this page on writing and submitting press releases. I hope this will make the writing process easier for you. If you found this article useful, please book mark this page and link back to it where ever you see fit.

1 2