search engine optimisation

Oct 082011 Tagged with , , 0 Responses

Why Should My Business Apply Twitter?

Twitter is definitely an integral part of any Internet Marketing Technique, specifically your Social media marketing.

Twitter just isn’t a fad. It isn’t a complete waste of time. It is an incredible approach to talk with an incredible number of folks around the world. Not a bad concept for any individual in business. And I don’t just suggest small business. The world’s greatest organizations post tweets everyday!

So precisely why should your organization get involved?

To start with, Twitter is a free service. Your tweets will certainly reach your current fans quicker than every other identified source. You will have the ability to study the opinions of your followers, draw in attention to your enterprise, network, offer live reductions and coupon codes and considerably more.

What is in it for you personally?

You can find countless factors why your business should be utilizing Twitter. It requires only a couple of minutes a day, provides useful information to supporters and potential clients and does it in a concise and efficient style. If your enterprise does not have a Twitter account, it’s time you probably did! Make the most of the current technological climate and progress with the Social media Movement.

What can I tweet in relation to?

This is really a vital aspect. Having a Twitter account is one factor, but guaranteeing you employ it for your benefit is another. It is a golden guideline in Social media marketing not to tweet concerning selling your products and solutions. You should tweet concerning issues that entice attention to your web site and published articles. You want to present the follower with helpful info – something that may keep them sticking with you. If you continually market about how supposedly fantastic your enterprise is, you are going to lose their attention as quick as you get it.

How do I draw in followers?

Start by following folks yourself. Make an effort to select corporations and people associated to your certain marketplace. You can also publicise your twitter via a company or individual Facebook profile. Essentially it’s difficult to appeal to followers when you initially open your twitter membership. Developing followers is a process that requires time.

1. Twitter is Cost-free;
2. News comes on Twitter quicker than every other identified source;
3. Twitter allows you to research the thoughts of your followers;
4. Status updates on Twitter reach your followers immediately;
5. On Twitter you’ll be able to develop a community by posting on other people’s posts;
6. Your own enthusiasts can be conscious of approaching events – even with short notice;
7. Tweeting can add worth to your company by luring focus;
8. Twitter permits one to interact with your customers on a large level;
9. Twitter is definitely an amazing social networking device;
10. Employing Twitter will label your business as contemporary and up-to-date with society;
11. Twitter enables you to get a directory of people’s views on common matters;
12. Twitter only provides you 140 text letters, so your concise update will be read by far more people;
13. Cost-free support resources are accessible to assist guide you through Twitter set-up;
14. Twitter makes it possible for you to offer giveaways and coupons to followers;
15. Twitter is one of the best forms of Virus-like Marketing and advertising, along with Facebook;
16. You’ll be able to find out what your competitors are doing on Twitter;
17. It is possible to make referrals and recommendations on Twitter displaying consideration on a significant scale;
18. Not all of your competitors use Twitter, so gain an advantage on them;
19. One in nine individuals wordwide use Twitter – your scope is limitless; and
20. Without having it, you’ll in no way achieve the greatest search engine optimisation (Seo).

You’ll find endless causes why your company should be utilizing Twitter. It requires only a couple of seconds each day, provides valuable details to enthusiasts and prospective customers and manages to do it in a to the point and successful fashion. If your organization does not possess a Twitter membership, it’s time you did! Make the most of the present technological climate and progress with the Social media Movement.

Sep 192011 Tagged with , , , , , , , , , 0 Responses

Do You Know What Your Customers Are Searching For To Find Businesses Like Yours?

There are a myriad of factors to deliberate in SEO, some more crucial than others. Your structure is laid by these factors, without which, your time and effort would have been wasted. Keyword research is one of these factors that can make or break your Search Engine Optimisation operation.

Keyword research is the action of seeking relevant words and phrases that should be the focus of your SEO. Many people don’t have faith in keyword research for SEO, making their keyword choices based on their own instinct and capacity. This isn’t fundamentally a bad thing, but it might not be sufficient. Let’s try to put this into perspective. Say, “Keyword 1” gets searched 10,000 times each day, while there are 6,000 searches for “Keyword 2.”  Without having knowledge of this, you opt for “Keyword 2” to target and rank, and the choice you made was based on your instinct. Even if you managed to get a good ranking for your chosen keyword, you’d be losing 3,000 possible hits every day. Keyword research would have informed you of the statistical discrepancy, which would have avoided this.

Another disadvantage of relying on instinct to determine your keywords is that we do not all think alike. People will use other words, words you might not use yourself, to search for whatever is contained in your website. Suitable keywords will be able to provide you multiple options in choosing the most suited keyword for you.

Now that we have demonstrated why keyword research for SEO is so crucial, we should try to determine what to look for when practising keyword research. There are a lot of factors that play into this, but the most important aspect would probably be its popularity. Popularity in this context means how regularly the words are actually used in searches. The hard part is that there is no available data on the specific number a precise keyword is used in searching. There are, however, tools that give you an educated guess of the search numbers. Google has a free tool that gives you estimates from the Google search engine. There are also other tools that gather data from other search engines and pool them together to give you knowledge of a specific keyword’s popularity outside of Google.

The absence of proper keyword research would be like performing your search engine optimisation blindfolded. You might have a spot of luck and nail the right keywords the public use the most, but there is more of a chance that you will miss your mark. And when this happens, all the blood sweat and tears that you put in trying to rank your website would have been a waste of time. 

We, as a reputable Essex SEO company, understand the benefits of keyword research, for this reason we use our expertise to conduct effective keyword research for our clients. Contact us today if you are looking for a local Essex SEO company.


Mar 042011 Tagged with , , 0 Responses

SEO And Understanding The Long Tail Search

When it comes to websites getting ranked highly among the search engines, SEO (search engine optimisation) is very important. One topic that commonly comes up in relation to SEO is the ‘long term search’. In fact it is an important idea to understand if you want to get the best from SEO.


The Long Tail Search explained?


The first time the term ‘long tail search’ was mentioned was in a Chris Anderson article forWired. The article in question was referring to the fact that items which are not considered to be traditional ‘best sellers’ are still making a lot of money for places such as Amazon; the term long tail search was not referring to SEO in this instance. And the term ‘long tail’ got its name from the graph which shows how items are sold on the internet. The long tail on the graph comes after the peak which shows the best sellers. All along this tail are the items which are not as popular. What Anderson was trying to point out was that the majority of sales are along the tail and not at the peak of the graph. It proves that when it comes to selling items, business such as Amazon can make more profit from selling less popular items than the popular ones.


The long tail search has been used in relation to SEO and the way that some people behave while surfing the internet. A lot of items that are searched on the internet are done so with some popular keywords. And in a similar case to that of Amazon above, when it comes to searching for items most of the keywords that are used will not be the most popular ones but rather they will be the ones along the ‘long tail’. That is why it is important for those wanting to maximise the SEO of their website, to ensure that they also take into account the less than popular keywords too. For example if your website was selling sports shoes, it would pay to focus on other keywords and not just ‘sport shoes’.


Everybody that owns a website is aware of the advantages of having SEO. SEO firms can help you with your website by many means, and some of these are Backlinks. Expert help is always a boon when it comes to SEO.

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