SEO company

Sep 192011 Tagged with , , , , , , , , , 0 Responses

Do You Know What Your Customers Are Searching For To Find Businesses Like Yours?

There are a myriad of factors to deliberate in SEO, some more crucial than others. Your structure is laid by these factors, without which, your time and effort would have been wasted. Keyword research is one of these factors that can make or break your Search Engine Optimisation operation.

Keyword research is the action of seeking relevant words and phrases that should be the focus of your SEO. Many people don’t have faith in keyword research for SEO, making their keyword choices based on their own instinct and capacity. This isn’t fundamentally a bad thing, but it might not be sufficient. Let’s try to put this into perspective. Say, “Keyword 1” gets searched 10,000 times each day, while there are 6,000 searches for “Keyword 2.”  Without having knowledge of this, you opt for “Keyword 2” to target and rank, and the choice you made was based on your instinct. Even if you managed to get a good ranking for your chosen keyword, you’d be losing 3,000 possible hits every day. Keyword research would have informed you of the statistical discrepancy, which would have avoided this.

Another disadvantage of relying on instinct to determine your keywords is that we do not all think alike. People will use other words, words you might not use yourself, to search for whatever is contained in your website. Suitable keywords will be able to provide you multiple options in choosing the most suited keyword for you.

Now that we have demonstrated why keyword research for SEO is so crucial, we should try to determine what to look for when practising keyword research. There are a lot of factors that play into this, but the most important aspect would probably be its popularity. Popularity in this context means how regularly the words are actually used in searches. The hard part is that there is no available data on the specific number a precise keyword is used in searching. There are, however, tools that give you an educated guess of the search numbers. Google has a free tool that gives you estimates from the Google search engine. There are also other tools that gather data from other search engines and pool them together to give you knowledge of a specific keyword’s popularity outside of Google.

The absence of proper keyword research would be like performing your search engine optimisation blindfolded. You might have a spot of luck and nail the right keywords the public use the most, but there is more of a chance that you will miss your mark. And when this happens, all the blood sweat and tears that you put in trying to rank your website would have been a waste of time. 

We, as a reputable Essex SEO company, understand the benefits of keyword research, for this reason we use our expertise to conduct effective keyword research for our clients. Contact us today if you are looking for a local Essex SEO company.


Sep 192011 Tagged with 0 Responses

SEO Company: To hire or not to hire?

Although optimisation can be done gradually, and by a single person, hiring an SEO company is much better as more things can be done simultaneously, and the website will have lesser inactive time. But a lot of SEO companies do the same things regular site runners do. So for assured web traffic, it’s wise to hire a highly credible search engine optimisation team who betters your site consistently whilst making constant updates and improvisations.

To know if an SEO company is credible and trustworthy, it must have five standing qualities. First, the company should be upfront about all charges, even if one service costs thousands of dollars. Most companies are proud of their cheap services which are also not effective. So a find a team who is serious about delivering the best results. It’s also important to know whether an optimisation team is clear about possible downtime. When restructuring and optimisation take place, it’s possible that the site becomes temporarily inactive. This can be as long as a few weeks or several months. But if an SEO company tells you of the exact downtime your site will be going through, then it’s about to make a major change and is sure as to when the site will be up again and starting to derive real traffic.

Next, a company to hire is one that has a wide array, and advanced services to offer. With knowledge of the latest services, including Google Maps optimisation, the company is aware of how far along your competitors are and how you could possibly compete with them, hard. Also, when finding an SEO company, it should be one who can dare to restructure or overhaul or entire website. If it can identify failures or see that your website is all wrong internally and externally, then it will offer to make thorough changes no matter how tedious the process may be. The fifth and also very important quality to look out for in an SEO company is its hunger for constant improvement. A good company always does searches and applies whatever it takes to keep a site on top and better than it is today. This includes article updates, joining the latest social networking sites, endless link building, etc.