SEO

Oct 052011 Tagged with , , 0 Responses

Keyword Density: Pros and Cons

Word density is an indicator of the quantity of times the chosen keyword appears in the Net page. But mind you, keywords should not be over used, but should be just acceptable to appear at vital places within your automated seo site. If you repeat your keywords with each other word on each line, then your website will very probably be refused as a synthetic site or spam site. Keyword saturation is always shown as a slice of the total word content on a specified Internet page. Imagine you have 100 words on your internet site page ( excluding HMTL code utilised for writing the net page ), and you employ a certain keyword for 5 times in the content. The word density on that page is got by simply dividing the overall number of keywords, by the total of words that appear on your page. So here it is five divided by 100 = .05.

Because word density is a percent of the total word count on the page, multiply the above by 100, that’s’s 0.05 x 100 = 5 percent The accepted standard for a word density is between 3 percent and five p.c, to get recognized by the search sites and you should not surpass it. Remember, this rule can be applied to every page on your website. It also applies to not simply to one keyword but also a bunch of keywords relating to a different service or product. The word density should invariably be between three percent and five percent. Straightforward steps to check the density : cut and paste the content from an individual net page into a word-processing software program like Word or Word Perfect.

Go to the ‘Edit’ menu and click ‘Select All’. Now go to the ‘Tools’ menu and select ‘Word Count’. Write down the total of words in the page. Now choose the ‘Find’ function on the ‘Edit’ menu. Go to the ‘Replace’ tab and type in the keyword you would like to find. ‘Replace’ that word with the same word, so you don’t change the text. When you complete the replace function, the system will provide a count of the words you replaced. That gives the quantity of times you have employed the keyword in that page. Using the total word count for the page and the general number of keywords you can now work out the keyword saturation.

Sep 192011 Tagged with , , , , , , , , , 0 Responses

Do You Know What Your Customers Are Searching For To Find Businesses Like Yours?

There are a myriad of factors to deliberate in SEO, some more crucial than others. Your structure is laid by these factors, without which, your time and effort would have been wasted. Keyword research is one of these factors that can make or break your Search Engine Optimisation operation.

Keyword research is the action of seeking relevant words and phrases that should be the focus of your SEO. Many people don’t have faith in keyword research for SEO, making their keyword choices based on their own instinct and capacity. This isn’t fundamentally a bad thing, but it might not be sufficient. Let’s try to put this into perspective. Say, “Keyword 1” gets searched 10,000 times each day, while there are 6,000 searches for “Keyword 2.”  Without having knowledge of this, you opt for “Keyword 2” to target and rank, and the choice you made was based on your instinct. Even if you managed to get a good ranking for your chosen keyword, you’d be losing 3,000 possible hits every day. Keyword research would have informed you of the statistical discrepancy, which would have avoided this.

Another disadvantage of relying on instinct to determine your keywords is that we do not all think alike. People will use other words, words you might not use yourself, to search for whatever is contained in your website. Suitable keywords will be able to provide you multiple options in choosing the most suited keyword for you.

Now that we have demonstrated why keyword research for SEO is so crucial, we should try to determine what to look for when practising keyword research. There are a lot of factors that play into this, but the most important aspect would probably be its popularity. Popularity in this context means how regularly the words are actually used in searches. The hard part is that there is no available data on the specific number a precise keyword is used in searching. There are, however, tools that give you an educated guess of the search numbers. Google has a free tool that gives you estimates from the Google search engine. There are also other tools that gather data from other search engines and pool them together to give you knowledge of a specific keyword’s popularity outside of Google.

The absence of proper keyword research would be like performing your search engine optimisation blindfolded. You might have a spot of luck and nail the right keywords the public use the most, but there is more of a chance that you will miss your mark. And when this happens, all the blood sweat and tears that you put in trying to rank your website would have been a waste of time. 

We, as a reputable Essex SEO company, understand the benefits of keyword research, for this reason we use our expertise to conduct effective keyword research for our clients. Contact us today if you are looking for a local Essex SEO company.

 

Sep 072011 Tagged with , , , 1 Response

Search Engine Marketing Tips

Search Engine Optimization (SEO) is really a specialized process that requires analyzing your website’s underlying code, architecture, visible articles, and link popularity and making enhancements in order that the site is returned more prominently inside search results of yahoo and google (such as Google, Yahoo! and Bing).

 

If a web based business owner – or any company leader, for that matter – doesn’t take the time to properly learn the details of Search engine optimization, it can mean your difference between success along with failure. Fortunately, it isn’t that hard to learn   good search engine optimization practices , and there are various online guides that will walk you with the process.

 

There are many factors involved in good SEO, but 5 tips are: on-page SEO, off-page SEARCH ENGINE MARKETING, keyword density, backlinks and link bait. If you will get these five things right, your website will be greater optimized than if people ignore SEO entirely and leave it around chance for search engines to uncover your sites.

 

Keyword solidity

Keyword density is in essence how many times there is a specific keyword in your own text, and how long this great article or blog post per se is. If you possess a 300-word article or article, having a keyword density between 1-3% is usually ideal for search engine optimisation purposes. Checking keyword density can be carried out with many free on-line tools.

 

On-page SEO

Properly optimizing an internet site . requires having good content and ‘on-page SEO’. A toronto injury lawyer keyword-rich article and websites content, the search engines may well be more likely to rank your blog highly for the keywords you could have selected. Good on-page SEO involves using keywords throughout your content but not doing what exactly is called ‘keyword stuffing’, where keywords are overused and make the information read poorly.

 

Off-page SEARCH ENGINE OPTIMISATION

Off-page SEO is while important, if not even a tad bit more important, than on-page SEARCH ENGINE OPTIMIZATION. Creating articles, videos, as well as other types of content and submitting these phones other websites and blogs is usually a vital way to build credibility for the site. Google takes this into mind when it ranks your internet site; having many other sites with high pr that link to your site is an important way to  get ranked highly .

 

Back links

Building off-page SEO content, or backlinks, is very important and can take a moment. It can be performed by contacting other webmasters within your niche and asking these individuals for links or carrying out a link trade. You may write articles, do movies, and submit blog content to other blogs to get backlinks. It is good to note that there are different kinds of backlinks such as one-way links, two way links, reciprocal inbound links, etc. Make sure you learn the unique types of backlinks and what works best for your website’s WEB OPTIMIZATION.

 

Link Bait

Creating content or articles with your site to attract links is known as “Link Bait”. With premium quality content, people will would like to link to the web site or promote it by means of twitter, facebook or directly independent websites. Link bait has amazing indirect value, as this content will create plenty of backlinks or social attention. Link bait is an affordable way to build natural links from authority sites having little effort and perfect for your website seo.

 

There are many aspects to search engine optimization and it can be a difficult thing to discover. However, with proper time and trained in SEO, you can possess a website that goes from being at the very bottom in the rankings to a top search position in case your site is properly optimized. Learning search engine optimisation is a crucial factor for any business or webmaster, and should be thought about a key part regarding any successful venture.

 

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