Press releases have done great things for celebrities, new companies, old companies, and even politicians throughout the age of paper and ink. These press releases sent out information in a controlled and positive manner to make the person or company look his best. Many companies are currently using this same strategy in the online universe, and are making great progress with it. I wrote this article to explain what a press release is and how you can use it to increase your web site’s traffic.
A press release is basically an advertisement or announcement letting the world know more about you, your product, your service, or your company. You can write your announcement yourself, or you can have an expert writer put one together for you.
Many professional seo packages will offer to write and distribute a well crafted press release for you. If you do decide to go with the professional route, just make sure you give them some guidance on what you would like promoted. The press release written on the product you are not selling anymore will not help you.
When writing these announcements yourself, make sure you clearly identify what you are trying to accomplish with your press release before starting. Once you’ve identified what you want to gain, it will be much easier to craft your release in a way that captures it.
Seo purposes should be considered when identifying your objectives. Choose two or three keywords that you will want to target for the release. Remember that these releases may end up going to thousands of other sites and RSS feeds. These press releases may also be picked up by other web masters to place on their websites. You’ll want to capitalize on all of this exposure by maximizing your keyword instances on the web.
The next area you will want to decide on is where you will be submitting your release. You’ll want to get it submitted to the largest amount of directories you can find. This can be done through the many free press release sites, through the payed press release sites, or both.
Ensuring that you make use of the correct key words is the most critical part of the release. Sites that do not let you put your link in html form will be a waste of time as far as link building goes. Make sure that you can submit an active link with keyword anchor text. Using keywords will help with your pageranking and search engine optimization strategies.
Press releases can be a very powerful tool in your seo tool box. Ensure that you use them wisely and your sites will benefit tremendously. However, use them foolishly and you will end up wasting time without providing any value to you or your readers.
Thank you for reading this article on press releases for websites. I hope this will make the writing process easier for you. If you found this article useful, please book mark this page and link back to it where ever you see fit.