web design

Feb 252011 Tagged with , , , , , 0 Responses

Web Site Development – Follow Top 20 Dos and Don’ts to Create Highly Effective Sites

Great website design is key to your website’s success. If the website design is effective, it would increase traffic to the site and also improve sales. On the other hand, a bad design can hinder website usage despite excellent products and service. Keep in mind the following points while you design your site if you want it to be successful:

Top 10 Dos of Great Website Design

1. Do provide convenient search and navigation capabilities. Your website design should enable quick and easy search of required information. All pages also need to have the essential links to information that would boost the user experience. As a rule of thumb, it should not take more than two to three clicks for customers to access desired information. You would ensure repeat visits from your customers if you save them time by offering fast navigation and quick access to information they are looking for.

2. Do keep your website content simple and easy to understand. Develop clear, effective and to-the-point content to capture customer attention and help them comprehend better what you have to offer. develop content such that it addresses customer problems and offers effective solutions to them.

3. Do give your site a consistent look and feel. Creating a consistent look and feel for your whole website through the use of similar fonts, colors and layouts is a must to give it a professional look. Linked pages especially should use consistent font styles, graphics and colors.

4. Do make sure your website works effectively on multiple browsers such as Chrome, Firefox or Internet Explorer, for greatest impact. If you plan to make your site available on mobile phones then include testing on mobile browsers to your test plan.

5. Do include your contact information on every page.

Though you can put your address on the ‘Contact Us’ page, be sure to put your phone number and email address on every page to give a mature and professional look to your site.

6. Do ensure that each page has the most important information at the top of the page so that the user knows exactly what the page is about and if they want to scroll down or not.

7. Do use high-quality pictures and graphics. Images on your website, including your logo, should be of high-quality to attract the customer and generate interest but should not take too much time to load.

8. Do use bullets, icons, boldface and italicized words, color and headline to draw customer attention to crucial segments of your content.

9. Do understand that security of the web site is important and generates confidence. Make your website secure for visitors. Privacy policy also needs to be easily accessible to the users.

10. Do use clear and concise page titles. Website visitors see web page title in search results and clear effective titles can significantly increase the traffic coming to your website.

Top 10 Don’ts of Great Website Design

1. Don’t clutter up your web pages with too much information or they become tough to read and navigate. Build a new page for each separate topic, product or product category. Any advertisement on the web pages must be non intrusive else the visitors would leave and most likely not return for a repeat visit.

2. Don’t go overboard while using audio and video features that use high bandwidth. These can make your pages slow to load, frustrating the customers and deterring website usage.

3. Don’t use text and color combination that makes content tough to read. Additionally, don’t include distracting visuals on your web pages.

4. Don’t add needless or irrelevant information or features to your website. It would be a waste of time for your visitors to use features or browse information that does not carry any meaning for them.

5. Don’t let the content of the links get stale. Content should be frequently refreshed and links monitored. Outdated links are annoying and can seriously affect your business reputation.

6. Don’t stuff the site with technical terms or jargon unless your website is designed to address the needs of a small segment of technical people. Moreover, do not use conflicting information in your site. In addition to confusing customers, such information gives a highly negative and unprofessional image to your website.

7. Don’t use flashing icons and text as that can distract browsers and could be detrimental to the popularity of your website.

8. Don’t stuff up your web pages with advertisements. Also, limit pop-ups as they can irritate shoppers.

9. Don’t include introductory advertisements on the first page before your web content appears. Such advertisements put customers in a sore mood even before they see your content.

10. Don’t just brag about your company’s achievements. Offer your customers easy to digest information and back it up with references and customer reviews to enable them to judge your performance.

Follow the dos and stay away from the don’ts to build an effective website, and greatly increase the chances of successful web entrepreneurship. – Daljeet Sidhu is the author of this article.