web development

Oct 102011 Tagged with , , , 3 Responses

The 7 Secrets To A Highly Effective Website

You’ll find identified guidelines to accomplishment in each and every market and websites aren’t any different. As an internet marketing consultant I’ve detailed the seven most essential characteristics of running a high functioning and successful website below. So, if you’re looking to possess a website created by a website developer or to tidy up your existing website you will definitely make the most of the following tips.

1. The initial point to take into account is Website Structure:
Think for a moment your website is just like a building… if the foundations aren’t right it’ll collapse. On the internet what this means is you may have a beautiful looking website but no-one will know how to locate it simply because Google along with other search engines don’t see your website as a location to deliver their users. With a purpose to own a well-structured website it’s sensible to invest in a website developer that has a thorough comprehension of Search Engine Optimisation in order to deliver a website with solid SEO foundations. If you don’t create a website with solid SEO foundations you are going to end up like a coffee shop sitting inthe middle of the desert – No passing trade!

2. Conversion:
What you and I think looks beneficial on our website doesn’t often matter… what matters is actually what our website visitors do once they are visiting your website. Are they being converted and calling your telephone number and buying your product or are they hitting the back button and visiting your competitors websites and purchasing from them? Put plainly, conversion means simply this… Should you have 100 website visitors and 3 of them called your phone number, you just achieved a 3% conversion rate. By applying trustworthy and time tested conversion principles it’s common to enhance your websites conversion rate by a minimum of 100% to start with which means potentially you just doubled your money. So investing in a website development by a professional who comprehends conversion is a huge plus

3. Interaction and user-freindliness:
Do you really deliver a very good reason for folks to interact on your website? Things like useful videos, tips or secrets to your industry that can help develop trust in the potential customer. In addition is your website user-friendly and easy to use? Should a potential customer finds it tough to find what they are looking for on your website you might as well kiss that sale farewell. Don’t ever believe that everything is easy to find on your website. Things are easy to find to you simply because you realize where everything is. Try asking 10 of your friends to go to your website and locate a certain item just as if they were shopping for real, and ask them to be honest and be as tough on you as they must be. You might be astonished at their answers.

4. The Trust Factor:
Do people trust you or does your web site leave people feeling doubtful? A sure method to develop trust is always to have your phone number, address and profile on your website and make sure it’s easy to find. Tip: With your profile feature a picture. When people can easily see a face behind your website along with all the details they can quite easily and unconsciously believe and trust much more. Any time you don’t attempt to hide behind your site (like so many others) chances are you’ll differentiate yourself from your competitors.

5. Call To Action:
Does your website incorporate a “Call To Action”? Example: Call 8888 8888 to obtain your added bonus widget valued at $50, Readily available right up until the end of June. By giving people a very good reason to call your contact number or to give their name and email address you will improve your conversion rate on the two. About the purpose of your phone number, don’t make people search for it, incorporate your phone number at the very top of your website, BIG AND BOLD. Have it on your contact us page also but don’t make people search, click or scroll to find it or you Will certainly lose prospective prospects. Remember you virtually only have between 2 and 4 seconds to seize a potential customer’s interest once they land on your website. Immediately after that point, if you’ve not supplied what they are interested in you may lose them forever.

6. Build a List to maximize conversions further together with the net worth of your business enterprise:
Are you creating a list through a 100 % automated platform? If you are not you could be hurling money down the toilet. By implementing a list you are constructing a warm lead client base. A company with a sound database is seriously worth a lot more money as a result of the reality that it could, with the flick of one button deliver emails to a database that bring in revenue. That brings to mind… should you dispatch 1 or 1 million emails it bills you a couple of dollars at the most with a proper emailing product like Aweber, mail chimp or icontact to name a couple. Try emailing even a hundred people without spending a penny through traditional methods and review the cost and I’m sure you’ll come to appreciate email marketing in a big way.

7. Risk Reversal:
Are you presently offering a guarantee that sparks the fascination in your potential customers more than your competitors do? Take it into consideration… if you want to invest or purchase a product or service and it came with a rock solid guarantee but their competing firms product did not, which one would you commit to? Take the opportunity to construct a very well planned guarantee and stay one step ahead of your competitors.

Feb 252011 Tagged with , , , , , 0 Responses

Web Site Development – Follow Top 20 Dos and Don’ts to Create Highly Effective Sites

Great website design is key to your website’s success. If the website design is effective, it would increase traffic to the site and also improve sales. On the other hand, a bad design can hinder website usage despite excellent products and service. Keep in mind the following points while you design your site if you want it to be successful:

Top 10 Dos of Great Website Design

1. Do provide convenient search and navigation capabilities. Your website design should enable quick and easy search of required information. All pages also need to have the essential links to information that would boost the user experience. As a rule of thumb, it should not take more than two to three clicks for customers to access desired information. You would ensure repeat visits from your customers if you save them time by offering fast navigation and quick access to information they are looking for.

2. Do keep your website content simple and easy to understand. Develop clear, effective and to-the-point content to capture customer attention and help them comprehend better what you have to offer. develop content such that it addresses customer problems and offers effective solutions to them.

3. Do give your site a consistent look and feel. Creating a consistent look and feel for your whole website through the use of similar fonts, colors and layouts is a must to give it a professional look. Linked pages especially should use consistent font styles, graphics and colors.

4. Do make sure your website works effectively on multiple browsers such as Chrome, Firefox or Internet Explorer, for greatest impact. If you plan to make your site available on mobile phones then include testing on mobile browsers to your test plan.

5. Do include your contact information on every page.

Though you can put your address on the ‘Contact Us’ page, be sure to put your phone number and email address on every page to give a mature and professional look to your site.

6. Do ensure that each page has the most important information at the top of the page so that the user knows exactly what the page is about and if they want to scroll down or not.

7. Do use high-quality pictures and graphics. Images on your website, including your logo, should be of high-quality to attract the customer and generate interest but should not take too much time to load.

8. Do use bullets, icons, boldface and italicized words, color and headline to draw customer attention to crucial segments of your content.

9. Do understand that security of the web site is important and generates confidence. Make your website secure for visitors. Privacy policy also needs to be easily accessible to the users.

10. Do use clear and concise page titles. Website visitors see web page title in search results and clear effective titles can significantly increase the traffic coming to your website.

Top 10 Don’ts of Great Website Design

1. Don’t clutter up your web pages with too much information or they become tough to read and navigate. Build a new page for each separate topic, product or product category. Any advertisement on the web pages must be non intrusive else the visitors would leave and most likely not return for a repeat visit.

2. Don’t go overboard while using audio and video features that use high bandwidth. These can make your pages slow to load, frustrating the customers and deterring website usage.

3. Don’t use text and color combination that makes content tough to read. Additionally, don’t include distracting visuals on your web pages.

4. Don’t add needless or irrelevant information or features to your website. It would be a waste of time for your visitors to use features or browse information that does not carry any meaning for them.

5. Don’t let the content of the links get stale. Content should be frequently refreshed and links monitored. Outdated links are annoying and can seriously affect your business reputation.

6. Don’t stuff the site with technical terms or jargon unless your website is designed to address the needs of a small segment of technical people. Moreover, do not use conflicting information in your site. In addition to confusing customers, such information gives a highly negative and unprofessional image to your website.

7. Don’t use flashing icons and text as that can distract browsers and could be detrimental to the popularity of your website.

8. Don’t stuff up your web pages with advertisements. Also, limit pop-ups as they can irritate shoppers.

9. Don’t include introductory advertisements on the first page before your web content appears. Such advertisements put customers in a sore mood even before they see your content.

10. Don’t just brag about your company’s achievements. Offer your customers easy to digest information and back it up with references and customer reviews to enable them to judge your performance.

Follow the dos and stay away from the don’ts to build an effective website, and greatly increase the chances of successful web entrepreneurship. – Daljeet Sidhu is the author of this article.