Online businesses and Internet marketers are constantly looking for ways to improve their traffic results. Relevant, high quality and valuable content has always been one of the main foundations that business website owners depend upon to enhance their SEO and marketing positions. Traditionally this has been restricted to the informational text on a web page or articles, press releases and other written content optimized to draw traffic. With the advent and exponential growth of video content on sites such as YouTube, Vimeo, Hulu, DailyMotion, Metacafe and dozens more, publishing online videos has become one of the most prominent SEO marketing methods utilized to raise a website’s search engine results and draw the appeal of consumers.
Optimizing Video Content
Sites such as YouTube, Vimeo and many others allow you to publish videos on their sites. These videos in essence are treated like other content on the web. They need to be optimized for search engines in order to get noticed. This involves giving them proper titles, meta tags and synopsis to give search engines the most accurate idea of how to categorize them. However, with the advent of universal search results now employed by Google and other search engines, video content has been favored in many SERP’s, making it a faster way to achieve top rankings for specific keyword phrases. Part of a good SEO strategy is to take advantage of the search engine ranking boost that properly optimized videos provide, while at the same time continuing to build existing SEO efforts.
Viral Marketing Possibilities
Because videos provide an easier form of content to digest than by manually reading a page on the screen, the possibilities of a creatively produced video with a catchy and powerful message going viral definitely exists. Videos have the potential to spread across social media networks rapidly, effectively multiplying the number of backlinks to your website and giving it a significant SEO boost in the process. In addition, a site such as YouTube allows you to have your own channel in which you can build a list of subscribers. This provides another way in which links to your videos have the potential to proliferate through the web by way of viral marketing activity.
Website Video Content & Customer Impressions
Consistent evidence from consumer responses on the Internet suggests that viewers of product and service promotional videos are more inclined to do one or more of the following:
- Browse the business website for more information
- Make a phone call to the business
- Purchase products or services from the business
Product and service videos give an added authority to the marketing message of online businesses. Video content can be used to inform and educate customers in a dynamic way unlike static content can provide. As a result, consumers’ opinions of a particular business and its products/services tend to elevate when they view an attention-grabbing informative video.