Oct 202011 0 Responses

Social Media and Its Effects on SEO

The integration of social media and SEO to meet the ultimate goal of increased targeted traffic generation is a highly useful strategy that many businesses can use to their advantage. Because social networking sites allow participants to share information in the form of links, opinions and valuable content, entrepreneurs and companies can use these benefits to create an enhanced online brand presence. By optimizing social media content, a website’s search engine optimization (SEO) can be significantly improved. The benefits of social media mixed with traditional SEO techniques have the capacity to provide much larger traffic and brand recognition results as opposed to a single standalone SEO strategy.

Social Media Sites’ Popularity & Search Engines

The major search engines such as Google and Bing are placing significant consideration in their SERP’s to some of the most prominent social networking sites such as Facebook, Twitter, Myspace and LinkedIn. In recent years the presence of social media related URL’s, in search engine results has continued to increase, reflecting the growing importance that links coming from these social networking sites represent.

Generation of Links by Social Media Content Promotion

Social networking sites are utilized to create a buzz about a particular company, product or service. Melding SEO into the various aspects of your social media accounts by providing links back to your main product/service website can produce prequalified, targeted traffic to your website. Twitter is one example where this can be accomplished effectively. Advertising your content on twitter allows you to provide a direct link to your site and encourages your followers to re-tweet your link into their network as well. Sharing content on Facebook is also allowing tremendous link generation possibilities. When someone posts content from another source on their Facebook wall, the information and link supplied are seen as valuable and very likely to be shared by others. Search engines are now recognizing the number of times content is being shared in Facebook and this is having a considerable effect on search engine results.

Best SEO Practices Utilized in Social Media Accounts

Social networking sites provide convenient and powerful opportunities to expand the power of your SEO strategies. There are specific SEO methods within social media platforms that can result in higher organic rankings for your blog or main website.

Link to Your Website Frequently

From your Facebook fan pages, placing consistent links to your service and product pages will tend to boost your site’s rank.

Leave Teaser Text

By placing a portion of your website’s text on your Facebook page or Twitter post, you can draw attention to your main site where visitors are more likely to become customers.

Use Optimized Keywords

Using optimized keywords in your links and in your photo and video captions will provide SEO authority to the destination site of those links.

Share Buttons

Adding social networking site buttons to your website that link to your profiles in Facebook, Twitter and LinkedIn can provide your visitors with ways to interact with you, share your content and bookmark your pages. Buttons such as “Like”, “Share”, “Bookmark This” and “Tweet” are all convenient tools that can quickly help to propagate your content throughout the Internet and generate targeted traffic, which is the ultimate goal of SEO in the first place.

Oct 112011 Tagged with , , , 0 Responses

SEO And The Tips That Bloggers Should Be Using

A lot of bloggers will complain that they just don’t have much time to focus on SEO. What little time that they do have is usually spent writing top quality content for their site. This is a sentiment that is understandable but the problem is that it will be hard for their site to reach maximum potential this way. SEO can be just as important as content when it comes to finding success on the web. The following are a few tips on SEO that every blogger needs to be using

 

  • Use anchor text to take readers to other posts on your website. All posts on your blog can be linked to another one so make sure that you do this. This is one way to keep readers on your site for a longer time which is what you want.

 

  • The most important part of the content on your site is the first paragraph in terms of SEO. Link your first paragraph to other relevant content on your site and try to make sure that you include your keyword in the first paragraph as well.

 

  • Think about your titles carefully. When it comes to your titles, you should be aiming to get readers intrigued while at the same time choosing titles that the search engines will like. The titles will have to have the keywords in them. It is a good idea to keep a notebook where you write down post title ideas. This will also ensure that you always have something to write about too.

 

  • It should not take too much of your time to use social media websites in order to promote your content. You may even be able to ensure that this is done for you automatically. This is one source of traffic that you really don’t want to be missing out on because it can make such a huge difference.

 

All webmasters understand the benefits of getting Search Engine Optimisation. SEO companies can assist you with a variety of things, like article marketing. Expert help is always a boon when it comes to SEO. SEO only forms part of the equation though, web hosting are vital as well.

Oct 112011 Tagged with , , 0 Responses

Link Building and Brand Building

There are many ways via which you can build a brand online. Some of them consist of media buys, buying pay per click ads, paying for ads in video networks, but none is as effective as linking. This is because link building is synonymous with higher search engine results and visibility. Link building is important and very efficient because:

1. It is Far Cheaper than Most Media Buys

Should you dabble into media buys which by the way is a temporary marketing medium, it would set you back no less than $300,000 if you wish your brand to become recognizable online. Now, if you spend just a fraction of that on one-way linking, you’d be so stunned at the results. This isn’t discredit media buys and PPCs because they are crucial in driving short term traffic. Linking campaigns can be quite the cost saver and will certainly increase your rankings

2. Link Building is Permanent, Longer Lasting, and Extensive

As against other forms of marketing, an effective link development strategy guarantees permanence -even though that’s a bit volatile- on the various search engines as long as it is up-to-date from time to time and new one-way links are constantly leading to the website, more backlinks are created and whenever required, a certain amount of mutual linking is conducted.

Unlike other short-term branding methods too, when a website turns into a household name, it gets ranked in the top ten positions for almost every relevant keyword. Have a look at about.com, forbes.com and perezhilton.com to be aware of what this signifies. If you enter any key terms related to what has been mentioned on any one of these websites, you will persistently see them in the top 10 position.

To carry out a productive merger or to use one-way link building in helping to build the brand, novice hands won’t be able to successfully do it. It has to be performed by experts in the industry. You can employ a specialist linking agency.

Whenever possible, steer clear of all link building service which make promises of establishing your brand name in a particularly short period. As you very well know that it is impossible. A brand name takes a while to develop particularly online, but when it picks up, it goes viral and is literally unstoppable. Doubt it? Take a look at both Facebook and Twitter.

1 2 3 4 5 52