Erin Sparks is the founder and president of Site Strategics, a company he founded in 2004, specializing in digital visibility services for businesses in the United States. His 25-year career in web technology straddles the IT and marketing professions and includes 23 years of experience in search engine optimization (SEO).
Erin is also the creative force behind the EDGE of the Web Radio podcast, which interviews recognized thought leaders in marketing and technology. He broadcasts weekly to a worldwide audience and has produced over 500 episodes over the last ten years, building literacy among digital marketers and corporate executives. The EDGE of the Web podcast has established itself as the longest-running and one of the top-ranking SEO podcasts, showcasing top names in the digital marketing industry, such as Britney Muller, Robert Rose, Jay Acunzo, Bruce Clay, Aleyda Solis, Joe Paluzzi, Marie Haynes, LiIy Ray, and Jason Barnard.
Site Strategics has been at the forefront of marketing technology for over 20 years and serves a diverse clientele throughout the Midwest and beyond. Erin has directed his organization toward omnichannel digital marketing tactics, utilizing an agile marketing approach that allows flexibility based on performance feedback, resulting in a positive return on investment.